Numerous consultancies provide 'Customer Satisfaction' scores for various Canadian and International airlines.When Air Canada reviews their score,in comparison to WestJet,they are engaging in.
A)Product emulation
B)Research straddling
C)Benchmarking
D)Reverse engineering

Question

Quizplus · Accepted Answer

Air Canada is comparing their performance to that of WestJet in order to improve their own customer satisfaction score. This is an example of benchmarking, where a company compares their own performance to that of their competitors in order to identify areas for improvement.

Numerous Consultancies Provide 'Customer Satisfaction' Scores for Various Canadian and International