Massachusetts-based BJ's Wholesale (third in sales among members-only retail chains)recently opened its first stores in Georgia in 2012.This is an example of:
A)market penetration.
B)market development.
C)product development.
D)diversification.

Question

Quizplus · Accepted Answer

BJ's Wholesale expanding into a new geographic market (Georgia) is an example of market development, which involves entering new markets with existing products or services.

Massachusetts-Based BJ's Wholesale (Third in Sales Among Members-Only Retail Chains)recently