For several years,advertisements for Arm & Hammer baking soda have prompted consumers to place an opened box of the product in the refrigerator to lessen food odour and to replace that box monthly.The same ads advise customers to pour the used box down their kitchen sinks to freshen drains.Arm & Hammer employed a _____ strategy in its attempt to sell more baking soda.

Question

Quizplus · Accepted Answer

Market penetration is a strategy to increase sales of existing products in the current market. By promoting the multiple uses of baking soda, Arm & Hammer is encouraging customers to buy more of their product and use it for different purposes. The ads suggest using baking soda in the fridge and down the drain, which are not the traditional uses of baking soda, but are still related to its cleaning and deodorizing properties. Therefore, the company is expanding its market share by tapping into new customer needs and uses for their product.

For Several Years,advertisements for Arm & Hammer Baking Soda Have