NDCHealth Corp.is a U.S.-based company that provides pharmaceutical manufacturers with market research on prescription drug sales.It recently started distributing commonly-used prescription drugs in the United Kingdom.Since it was new to the wholesaling end of the pharmaceutical business,NDCHealth was implementing a _____ strategy.

Question

Quizplus · Accepted Answer

NDCHealth is entering a new business area (wholesaling) and a new market (the UK), which is characteristic of a diversification strategy.