The Marketing Manager at Whirlpool assesses the difference in sales of two retail outlets based on the advertising spend by each outlet.This item the Manager is assessing is known as a(n):

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The item being assessed by the Marketing Manager at Whirlpool is a marketing metric, which is a specific measurement used to quantify marketing performance. In this case, the metric being used is the difference in sales between two retail outlets compared to their advertising spend. The other options (marketing dashboard, marketing plan, and marketing analysis) are not specific to this particular scenario and do not accurately describe the item being assessed.

The Marketing Manager at Whirlpool Assesses the Difference in Sales