In the 1980s,poor Quality and Japanese Imports Drove the Harley-Davidson

In the 1980s,poor quality and Japanese imports drove the Harley-Davidson motorcycle company to brink of bankruptcy.The company's share of the U.S.super-heavy-weight market - motorcycles with engine capacity of 850 cubic centimeters or more - collapsed from more than 40 percent in the mid-1970s to 23 percent in 1983.However,by 1989,Harley-Davidson controlled some 65 percent of the U.S.market; and both in the U.S.and overseas markets,the company won't be able to meet demand for years.From a marketing perspective,what was the likely first step in Harley-Davidson's resurgence?

A) development of a new mission statement and subsequent marketing strategy
B) repositioning their product in the minds of motorcycle buyers
C) performing a SWOT analysis
D) seeking new markets for the motorcycles both in the U.S.and in foreign markets