What are the three steps involved in the PLANNING phase of the strategic marketing process?
A)situation (SWOT) analysis; market-product focus and goal setting; and marketing program development
B)planning; implementation; and control
C)set market and product goals; select target markets; find points of difference; and position the product
D)identify industry trends; analyze competitors; assess own company; and research customer

Question

Quizplus · Accepted Answer

The three steps involved in the planning phase of the strategic marketing process are situation (SWOT) analysis, market-product focus and goal setting, and marketing program development. Option B is incorrect as it lists steps involved in all three phases of the strategic marketing process. Option C is a part of the market-product focus and goal setting step, whereas option D is a part of the situation analysis step.

What Are the Three Steps Involved in the PLANNING Phase