When Samsung considers launching a new smartphone,the first step the marketing department engages in is:
A)establishing the budget.
B)developing advertising appeals.
C)goal setting.
D)situation analysis.

Question

Quizplus · Accepted Answer

The marketing department of Samsung would first engage in a situation analysis to assess the market demand, competition, technological advancements, and other external factors that may impact the success of the new smartphone launch. This would help them identify potential opportunities and challenges and devise a strategic plan accordingly. Establishing the budget, developing advertising appeals, and goal setting would all come after the situation analysis.

When Samsung Considers Launching a New Smartphone,the First Step the Marketing