An approach whereby an organization allocates its marketing mix resources to reach its target markets is known as:
A)the calibrated marketing process
B)the strategic marketing process
C)the situational marketing process
D)the developmental market analysis

Question

Quizplus · Accepted Answer

The strategic marketing process involves allocating marketing mix resources to reach a target market. It includes analyzing the market, identifying target markets, developing a marketing mix, and implementing and evaluating the marketing plan. The other answer choices are not commonly used terms in marketing.

An Approach Whereby an Organization Allocates Its Marketing Mix Resources