Marketing is an organizational function that involves a set of processes for creating, communicating, and delivering value to customers. It is not just advertising and promotion or the identification of target markets. The ultimate goal is to manage customer relationships in a way that benefits the organization and its stakeholders, which includes customers, shareholders, employees, and society as a whole.

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Marketing Refers to

Question 13

Multiple Choice

Marketing refers to

A) the production or provision of goods or services that will generate the highest return on investment.
B) the strategies used in the advertising and promotion of goods and services.
C) the process of identifying the greatest number of target markets for a good or service.
D) an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Correct Answer: