Question 1

Ford Canada classifies a group of people with the desire and ability to buy their 2014 Ford explorer as:

Accepted Answer

A market is defined as a group of people with the desire and ability to purchase a product, which aligns with the description given.

Question 2

By definition,which of the following is not considered a marketing activity?

Accepted Answer

Selling offerings is a part of the broader marketing process, but by definition, marketing encompasses creating, communicating, and delivering value to customers, not just selling.

Question 3

Why did Hot Pockets Snackers fail?

Accepted Answer

Consumer needs were not met.

Question 4

A church has put advertisements in its weekly bulletins to encourage members of the church to participate in the services by reading.Jack volunteered and read during a service.He felt satisfied and felt he was contributing to his church.Was this a marketing exchange?

Accepted Answer

This is a marketing exchange because the church advertised the opportunity to read during the service and Jack participated in exchange for the feeling of satisfaction for contributing to the church. Money does not have to be exchanged for it to be considered a marketing exchange.

Question 5

Effective marketing requires:

Accepted Answer

Effective marketing requires intimate knowledge and understanding of consumers and the marketplace. This involves knowing the needs, wants, and preferences of the target market and creating strategies to meet those needs. Collaboration between departments within an organization is helpful but not a necessity. Good common sense can be useful but is not sufficient on its own. Selling unwanted things is not a part of effective marketing.

Question 6

Which of the following is NOT required for marketing to occur?

Accepted Answer

The statement "unsatisfied needs that can only be satisfied by physical products, not services" is not accurate. Both physical products and services can satisfy unsatisfied needs, so the requirement that needs can only be satisfied by physical products is not necessary for marketing to occur. Therefore, option B is the correct answer.

Question 7

Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is

Accepted Answer

Social marketing is aimed at promoting behavioural change in individuals, where the benefits are for the individuals or society as a whole, rather than for the marketer. It may focus on promoting the adoption of healthy habits, conservation of resources, or social causes.

Question 8

The Canadian Federal Government may be considered what type of marketing buyer?

Accepted Answer

The Canadian Federal Government is an organizational buyer as it purchases goods and services for use in its operations as a government entity.

Question 9

To serve both buyers and sellers,marketing seeks to create value through:

Accepted Answer

Marketing aims to discover the needs and wants of potential customers and then find ways to satisfy those needs through exchange. This involves creating value for both buyers and sellers, rather than just selling or advertising.

Question 10

Which of the following does not appear to be a consumer trend on which Wildplay Element Parks is capitalizing?

Accepted Answer

The other choices are all consumer trends that Wildplay Element Parks is capitalizing on, but there is no indication that customers are specifically seeking out companies based on their rate of growth.

Question 11

Marketing occurs when the transaction takes place.Essential to this process is the idea of exchange.To marketing people,exchange refers to the:

Accepted Answer

Exchange in marketing refers to the process whereby a buyer and seller trade something of value. This can include money for goods, goods for services, or any other type of transaction where both parties are giving and receiving something of value. Marketing occurs when this exchange takes place, as it involves the promotion of products or services to potential buyers in order to facilitate the transaction.

Question 12

The Canadian Radio-Television Telecommunications Commission (CRTC)imposes new rules and policies related to wireless mobile phone contracts.This is an example of what type of environmental force?

Accepted Answer

The CRTC is a regulatory body that imposes rules and policies related to telecommunications, including wireless mobile phone contracts. Therefore, this is an example of a regulatory environmental force.

Question 13

Marketing refers to

Accepted Answer

Marketing is an organizational function that involves a set of processes for creating, communicating, and delivering value to customers. It is not just advertising and promotion or the identification of target markets. The ultimate goal is to manage customer relationships in a way that benefits the organization and its stakeholders, which includes customers, shareholders, employees, and society as a whole.

Question 14

A local on-campus activity club uses Twitter to disseminate information about an upcoming social located at an on-campus pub,which marketing factor is this is an example of?

Accepted Answer

This is an example of promotion as the activity club is using social media (Twitter) to spread the word about an upcoming event at an on-campus pub. They are promoting the event and trying to generate interest among their target audience.

Question 15

Based on the initial success of this venture,Wildplay's intent is to continue growth through:

Accepted Answer

The answer of Based on the initial success of this...

Question 16

The activity for creating,communicating,delivering,and exchanging offerings that benefit the organization,its stakeholders,and society at large is referred to as _______.

Accepted Answer

The activity described can only be marketing, as planning, advertising, and selling are all components of marketing but do not fully encompass the entire process. Marketing involves identifying customer needs/wants, creating products/services, promoting them through advertising or other methods, and selling/fulfilling the customer's needs. The ultimate goal of marketing is to create customer satisfaction and ultimately benefit the organization, stakeholders, and society.

Question 17

To serve both buyers and sellers,marketing seeks to discover the needs and wants of prospective customers and to:

Accepted Answer

Marketing aims to satisfy the needs and wants of customers by providing them with products and services that meet their requirements. Manipulating, changing or taking advantage of customers do not align with the principles of ethical marketing.

Question 18

The Magic Widget Company trades ice cream scoops to the Cold Creamery Ice Cream Shop,which in turn trades boxes of ice cream back,as a result of the trade of things of value,each is better off after the trade; this is referred to as:

Accepted Answer

The situation described is an example of exchange, which is the act of trading something of value in order to receive something of value in return. Both the Magic Widget Company and the Cold Creamery Ice Cream Shop are better off after the exchange.

Question 19

Wildplay Element Parks specifically targets each of the following segments except:

Accepted Answer

The passage mentions Wildplay Element Parks targeting corporate groups, school and youth groups, and consumers looking to host special events. However, there is no mention of them targeting cancer survivors.

Question 20

In BC,there is a marketing campaign called WorkSafeBC designed to encourage young university and college students to keep safe in the workplace.After viewing various advertisements encouraging students to volunteer their time to give safety seminars,Thomas began paying closer attention to safety issues in his chemistry laboratories at university and decided to volunteer his time to get involved in delivering these safety seminars across campus.He felt personally satisfied that he was giving something back to his university.Was this a marketing exchange?

Accepted Answer

While no money was exchanged, there was still an exchange of value in the form of Thomas' time and efforts being exchanged for personal satisfaction. Therefore, this was a marketing exchange. The fact that the seller is a non-profit organization and the ads were run by the government does not affect whether or not this is a marketing exchange.

Quiz 1: Marketing: Customer Value, satisfaction, relationships, and Experiences