Question 1

Shopper Marketing is focused on:
A)influencing the in-store behavior of a shopper by using displays, samples, and coupons
B)securing those customers who check prices in-store using their mobile device
C)bringing those individuals who primarily shop online, into the store
D)upselling to vulnerable customers

Accepted Answer

Shopper Marketing is a strategy focused on influencing the behavior of shoppers inside the store, using various tactics such as displays, samples, and coupons to attract their attention and increase sales. It aims to create a unique shopping experience that will drive sales and customer loyalty.

Question 2

The top 250 retailers in the world,based on sales,had combined sales of approximately:
A)$1.3 trillion
B)$2.3 trillion
C)$3.3 trillion
D)$4.3 trillion

Accepted Answer

The question states that the top 250 retailers in the world, based on sales, had combined sales. Therefore, to determine the answer, we need to look for the option that reflects a higher amount of sales. Option A) $1.3 trillion and Option B) $2.3 trillion are much lower than Option C) $3.3 trillion. However, Option D) $4.3 trillion is the highest among the four options and hence the correct answer.

Question 3

Retailing is an important marketing activity.Not only do producers and consumers meet through retailing actions,but retailing also creates ______ and has a significant impact on the economy.
A)the nation's largest source of tax revenues
B)public service to charities
C)harvesting possibilities
D)customer value

Accepted Answer

Retailing creates customer value by providing a platform for consumers to access and purchase products they need or desire. This creates a positive impact on the economy by generating revenue and stimulating economic activity. While retailing may contribute to tax revenues, it is not necessarily the "nation's largest source" of tax revenues. Retailing may also support charitable causes, but this is not its primary function. "Harvesting possibilities" is not an appropriate or meaningful phrase in this context.

Question 4

Major retail categories in Canada include:
A)automotive, coffee, furniture, and clothing.
B)automotive, food, furniture, and clothing.
C)SUVs, beverage, homes, and services.
D)SUVs, food, homes, and clothing.

Accepted Answer

Automotive is a retail category in Canada, but it is not one of the major categories. The major categories are food, furniture, and clothing, all of which are included in option B. Option C lists SUVs as a category, which is a type of vehicle, not a retail category. Option D includes homes as a category, which is not a retail category at all.

Question 5

Each of the following is an example of a corporate chain EXCEPT:
A)Hudson's Bay
B)Guardian Drugs
C)Loblaws
D)Walmart

Accepted Answer

Guardian Drugs is not a corporate chain. It is a franchised chain of independent pharmacies, which means that each Guardian Drugs location is independently owned and operated. In contrast, Hudson's Bay, Loblaws, and Walmart are examples of corporate chains, where all locations are owned and operated by the same company.

Question 6

Canada's largest department store companies (Hudson's Bay,Walmart and Sears)have combined sales greater than the GDP of which two countries?
A)Slovenia and El Salvador
B)Iceland and Honduras
C)Belgium and Belize
D)Gabon and Nicaragua

Accepted Answer

According to the International Monetary Fund, the GDP of Iceland and Honduras combined is less than the combined sales of the three largest department store companies in Canada.

Question 7

All of the following are described as aspects of v-commerce,except:
A)some vending machines are integrated with Wi-Fi
B)vending machines only sell fast-food (chips, pop, chocolate bars, etc.)
C)vending machines can accept cashless purchases from smartphones
D)new machines are becoming 'green'

Accepted Answer

The statement "vending machines only sell fast-food (chips, pop, chocolate bars, etc.)" is not true as vending machines can sell a variety of products including beverages, snacks, and even electronics.

Question 8

A women's clothing store having only one outlet likely falls under what form of ownership?
A)Wholesaler
B)Contractual system
C)Corporate chain
D)Independent retailer

Accepted Answer

An independent retailer is a business owned by an individual or a small group of individuals, who have full control over the operations and decision-making. A women's clothing store with only one outlet is likely to be owned by an individual or a small group of individuals, which makes it an independent retailer.

Question 9

Hudson's Bay,Walmart,Loblaws,and First Choice Haircutters are all examples of a(n)________.
A)independent retailer
B)corporate chain
C)contractual system
D)business franchise

Accepted Answer

These are all examples of corporate chains, which are multiple retail outlets under common ownership.

Question 10

E-tailing,the ability to shop 24 hours a day is expected to reach global sales of ________ by 2015.
A)$10 billion
B)$20 billion
C)$30 billion
D)$40 billion

Accepted Answer

According to the statement, e-tailing is expected to reach global sales of $30 billion by 2015. Therefore, option C is the correct choice.

Question 11

One of the fastest growing trends in retail locations is:
A)online ordering
B)smaller stores in urban centres
C)pop-up shops
D)larger box stores in urban centre

Accepted Answer

Pop-up shops are becoming increasingly popular in the retail industry as they provide a temporary, low risk way for businesses to test new markets and generate buzz. They can also be used to take advantage of seasonal trends or events, such as setting up a pop-up shop selling Halloween costumes during the month of October. This trend also appeals to consumers who enjoy the novelty and exclusivity of limited time offers.

Question 12

Canada's top three grocery store rivals (Loblaws,Sobeys,and Metro)have combined sales greater than the GDP of which country?
A)United States
B)Switzerland
C)China
D)North Korea

Accepted Answer

North Korea has a relatively small GDP compared to the combined sales of Canada's top three grocery store rivals.

Question 13

As part of their community leadership strategy,Tim Hortons is involved in all of the following areas,except:
A)Timbits Minor Sports Program
B)Coffee sustainability partnership program
C)Animal welfare initiative
D)Micro-enterprise program

Accepted Answer

Tim Hortons is known for its involvement in community sports programs and sustainability efforts, but it does not have a micro-enterprise program as part of its community leadership strategy.

Question 14

Specialty discount outlets focus on one type of product,such as electronics,or books,at very competitive prices.These outlets are referred to in the trade as:
A)merchandise stores
B)supercentres
C)hypermarkets
D)category killers

Accepted Answer

Specialty discount outlets that focus on one type of product at very competitive prices are referred to in the trade as "category killers."

Question 15

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service.This delivery service is particularly valuable to someone who has been left stranded without transportation.What level of service does Enterprise appear to be offering?
A)self-service
B)low-service
C)limited service
D)full-service

Accepted Answer

The fact that Enterprise offers a delivery service sets them apart and suggests they offer a higher level of service than other similar agencies, making them a full-service rental agency.

Question 16

According to the text,Tim Hortons has locations in all of the following countries,except:
A)Gulf Cooperation Council
B)Canada
C)the United States
D)Dubai

Accepted Answer

Dubai is not a country; it is a city in the United Arab Emirates, which is part of the Gulf Cooperation Council.

Question 17

All of the following are aspects of Tim Hortons' strategy,as mentioned in the textbook,except:
A)provide top-quality, always fresh products
B)good customer value
C)continuous innovation
D)community leadership

Accepted Answer

All of the given options are aspects of Tim Hortons' strategy mentioned in the textbook except "continuous innovation".

Question 18

When Tim Hortons opened in 1964,they offered:
A)only two products
B)only coffee
C)more than ten products
D)more than five varieties of donuts

Accepted Answer

Tim Hortons initially offered only two products: coffee and donuts.

Question 19

One of the fastest growing trends in direct mail is:
A)subscription services, where products are delivered right to your door after signing up
B)purchasing computers online
C)shopping online, and having products sent to the nearest store
D)shopping online, and having products sent directly to your address

Accepted Answer

Subscription services are becoming increasingly popular in direct mail as they offer convenience and personalized products delivered right to the customer's door, often with customized packaging and exclusive discounts. This trend is particularly popular in the beauty, food, and wellness industries, but is expanding to other sectors as well.

Question 20

Rona,Tim Hortons,and Canadian Tire are all examples of _____________ businesses.
A)manufacturing
B)wholesaling
C)retailing
D)facilitating

Accepted Answer

Rona, Tim Hortons, and Canadian Tire are all businesses that directly sell products to consumers, therefore they are all examples of retail businesses.

Quiz 15: Retailing

Shopper Marketing is focused on:

The top 250 retailers in the world,based on sales,had combined sales of approximately:

Retailing is an important marketing activity.Not only do producers and consumers meet through retailing actions,but retailing also creates ______ and has a significant impact on the economy.

Major retail categories in Canada include:

Each of the following is an example of a corporate chain EXCEPT:

Canada's largest department store companies (Hudson's Bay,Walmart and Sears) have combined sales greater than the GDP of which two countries?

All of the following are described as aspects of v-commerce,except:

A women's clothing store having only one outlet likely falls under what form of ownership?

Hudson's Bay,Walmart,Loblaws,and First Choice Haircutters are all examples of a(n) ________.

E-tailing,the ability to shop 24 hours a day is expected to reach global sales of ________ by 2015.

One of the fastest growing trends in retail locations is:

Canada's top three grocery store rivals (Loblaws,Sobeys,and Metro) have combined sales greater than the GDP of which country?

As part of their community leadership strategy,Tim Hortons is involved in all of the following areas,except:

Specialty discount outlets focus on one type of product,such as electronics,or books,at very competitive prices.These outlets are referred to in the trade as:

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service.This delivery service is particularly valuable to someone who has been left stranded without transportation.What level of service does Enterprise appear to be offering?

According to the text,Tim Hortons has locations in all of the following countries,except:

All of the following are aspects of Tim Hortons' strategy,as mentioned in the textbook,except:

When Tim Hortons opened in 1964,they offered:

One of the fastest growing trends in direct mail is:

Rona,Tim Hortons,and Canadian Tire are all examples of _____________ businesses.