Terence,an employee at a financial institution is designing a marketing program for their products and services.One or more specific groups of potential consumers toward which the financial institution directs its marketing program is known as a _______.
A)marketing mix
B)generic market
C)sub-market
D)target market

Question

Quizplus · Accepted Answer

A target market is one or more specific groups of potential consumers that a company directs its marketing program towards. The other options are not accurate descriptions of a target market. The marketing mix is the set of tools used to promote a product or service, the generic market refers to a broad market category, and sub-market is a market segment that is smaller and more specific than the main market.

Terence,an Employee at a Financial Institution Is Designing a Marketing