Clark works at a Yoga Studio,every Saturday he goes door-to-door marketing the Studio's services.His goal is to find people with both the desire and ability to purchase a monthly yoga pass.These people are referred to as a:
A)customer pool
B)customer base
C)market
D)sales set

Question

Quizplus · Accepted Answer

Clark's goal is to find people who have the desire and ability to purchase a monthly yoga pass. These people make up his target market - a specific group of individuals who have a need or desire for the product or service being offered. Option A, customer pool, refers to a larger group of potential customers that may include those who do not possess both the desire and ability to purchase. Option B, customer base, refers to a company's existing customers. Option D, sales set, is not a commonly used term in marketing and does not accurately describe Clark's target market.

Clark Works at a Yoga Studio,every Saturday He Goes Door-To-Door