Because the organization obviously cannot satisfy all consumer needs,it must concentrate its efforts on certain needs of a specific group of potential consumers.This is the _________.
A)mass market
B)tangent market
C)market aggregation
D)target market

Question

Quizplus · Accepted Answer

The concept of concentrating on certain needs of a specific group of potential consumers is known as target marketing, making option D the correct choice. Mass market refers to a large group of consumers with similar needs and wants, whereas tangent market and market aggregation are not widely used marketing terms.

Because the Organization Obviously Cannot Satisfy All Consumer Needs,it Must