The owners of Authentic Indigenous Foods interviewed hundreds of native Canadians in order to identify recipes using the food products the company produces and markets.This statement deals with which part of the marketing mix?
A)product
B)promotion
C)price
D)place

Question

Quizplus · Accepted Answer

The statement is referring to the product component of the marketing mix, specifically the process of identifying recipes that can be made using the company's food products.

The Owners of Authentic Indigenous Foods Interviewed Hundreds of Native