The unique combination of benefits received by targeted buyers that include quality,price,convenience,on-time delivery,and both before-sale and after-sale service is called:
A)target marketing.
B)benefit segmentation.
C)customer value.
D)customer satisfaction.

Question

Quizplus · Accepted Answer

The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is called customer value. Customer value is the amount of benefit a customer perceives they receive from a product or service in relation to what they pay for it. It is the sum of all the benefits a customer receives from a product or service, including both tangible and intangible aspects such as convenience, quality, service, and price.

The Unique Combination of Benefits Received by Targeted Buyers That