After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The result is called the:
A)marketing strategy.
B)marketing program.
C)macromarketing program.
D)micromarketing program.

Question

Quizplus · Accepted Answer

The result of translating ideas from consumers into concepts for products is called the marketing program. A marketing strategy is the overall plan for achieving marketing objectives, while macromarketing refers to the study of the entire marketing system in a society, and micromarketing refers to the study of the behavior of individual consumers and organizations in a market.

After an Assessment of Needs,a Marketing Manager Must Translate Ideas