In the past,Burger King,Wendy's,and McDonald's used to market their burgers in non-biodegradable Styrofoam containers.In response to calls from the public to use more environmentally friendly materials,most fast food marketers use paper containers for their burgers.Indeed,many such containers are made from recycled materials.This is an example of:

Question

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The shift from non-biodegradable Styrofoam containers to environmentally friendly paper containers made from recycled materials demonstrates the application of the societal marketing concept, which calls for organizations to satisfy the needs and wants of their target market while also considering the well-being of society as a whole. In this case, the fast food chains were responding to the public's concerns about the impact of non-biodegradable materials on the environment, and adjusted their marketing approach accordingly.

In the Past,Burger King,Wendy's,and McDonald's Used to Market Their Burgers