Organizational buyers are most accurately described as:
A)buyers of high cost items.
B)buyers of household items.
C)manufacturers, retailers, or government agencies buying for their own use or resale.
D)any individual or group making a purchase worth over $100,000.

Question

Quizplus · Accepted Answer

Organizational buyers are defined as companies or government agencies that purchase goods and services for their own use or for resale to other businesses or individuals. Therefore, option C is the most accurate description of organizational buyers. The other options do not fully capture the essence of organizational buying as they are either too broad or too specific.

Organizational Buyers Are Most Accurately Described As