To be effective,customer relationship management requires all of the following except:
A)the involvement of managers.
B)the commitment of managers.
C)the involvement of consumers.
D)application of information technology.

Question

Quizplus · Accepted Answer

Customer relationship management involves managing relationships with customers, which requires their involvement. Without the involvement of customers, there can be no relationship to manage. Therefore, option C is the correct answer. The involvement and commitment of managers, as well as the application of information technology, are also essential for effective CRM.

To Be Effective,customer Relationship Management Requires All of the Following