The discipline that addresses broad issues such as whether marketing costs too much,whether advertising is wasteful,and what resource scarcities and pollution side effects result from the marketing system is called:
A)micromarketing.
B)macromarketing.
C)societal marketing.
D)financial marketing.

Question

Quizplus · Accepted Answer

Macromarketing is the discipline that addresses broad issues related to the marketing system, such as social and ethical considerations, resource scarcity, and environmental impact. Micromarketing, on the other hand, focuses on individual marketing tactics and strategies. Societal marketing is a type of marketing that seeks to balance consumer wants/needs with broader societal concerns, while financial marketing is a narrower focus on financial services and products.

The Discipline That Addresses Broad Issues Such as Whether Marketing