Which of the following statements best distinguishes between macromarketing and micromarketing?
A)Macromarketing uses a marketing program, and micromarketing does not.
B)Macromarketing is affected by environmental factors, but micromarketing is not.
C)Micromarketing is affected by environmental factors, but macromarketing is not.
D)Macromarketing looks at the flow of an entire nation's goods and services, and micromarketing concerns itself with the marketing activities of a single firm.

Question

Quizplus · Accepted Answer

Macromarketing is concerned with the flow of goods and services at a national level, while micromarketing focuses on the marketing activities of an individual firm. The other options do not accurately distinguish between the two concepts.

Which of the Following Statements Best Distinguishes Between Macromarketing and Micromarketing