Two-way electronic communication between buyer and seller in which the buyer can control the kind and amount of information received from the seller is known as:
A)interactive marketing
B)social media marketing
C)online marketing
D)consumer marketing

Question

Quizplus · Accepted Answer

The term "two-way" suggests that there is a communication exchange happening between the buyer and the seller. The fact that the buyer has control over the information received suggests that they are actively participating in the communication process. Interactive marketing involves this type of two-way communication, as it allows the buyer to engage with the seller in a way that is customized and relevant to their specific needs and preferences. Social media marketing is a type of interactive marketing that occurs specifically on social media platforms. Online marketing is a broad term that encompasses all types of marketing that occur online, including interactive marketing. Consumer marketing is a general term that refers to marketing efforts aimed at consumers in general, but it does not specifically address the two-way communication aspect of interactive marketing.

Two-Way Electronic Communication Between Buyer and Seller in Which the Buyer