Customer relationship management (CRM)is most closely related to the _____ era in the evolution of marketing.
A)production
B)customer experience management
C)sales
D)societal marketing

Question

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Customer relationship management (CRM) focuses on building strong relationships between a company and its customers, which is in line with the customer experience management era in the evolution of marketing. This era emphasizes the importance of customer satisfaction and loyalty through personalized experiences and interactions. The production era (A) was focused on mass production and efficiency, the sales era (C) emphasized aggressive selling and persuasion, and the societal marketing era (D) prioritizes social responsibility and ethical practices.

Customer Relationship Management (CRM)is Most Closely Related to the _____