Which tool would organizations want to use if their goal was to engage customers in collaborative dialogue for mutual benefits?
A)societal marketing
B)online forum
C)social media
D)social CRM

Question

Quizplus · Accepted Answer

Social CRM (Customer Relationship Management) is a tool that helps organizations engage with customers in collaborative dialogue. It facilitates two-way communication between customers and the organization, allowing for mutual benefits and a deeper understanding of customer needs and preferences. Other options, like societal marketing or social media, may have some benefits but do not specifically focus on facilitating collaborative dialogue with customers. Online forums can be a useful tool, but they may not provide the same level of structured communication and tracking that social CRM can offer.

Which Tool Would Organizations Want to Use If Their Goal