TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees.TD is likely using _________ to engage these customers.
A)social CRM
B)CSR plan
C)societal marketing concept
D)social media

Question

Quizplus · Accepted Answer

TD Bank is using social CRM, which involves using social media and other online platforms to engage with customers and build relationships with them. By creating an online area for customers to discuss ways to make communities 'greener,' TD is utilizing social CRM to involve customers in their sustainability efforts and foster deeper connections with them. The other options (CSR plan, societal marketing concept, and social media) do not fully capture the nature of TD's engagement with customers in this situation.

TD Bank Creates an Online Area Where Customers Can Discuss