Figure: 1-5
-In Figure 1-5,letter "C" represents which stage in the life of market-oriented manufacturing firms?
A)Sales era
B)Production era
C)Age of consumerism
D)Marketing concept era

Question

Figure: 1-5 
-In Figure 1-5,letter "C" represents which stage in the life of market-oriented manufacturing firms?
A)Sales era 
B)Production era 
C)Age of consumerism 
D)Marketing concept era

Quizplus · Accepted Answer

The "Marketing concept era" is characterized by a focus on satisfying customer needs and wants, which aligns with the market-oriented approach of manufacturing firms.

Figure: 1-5 -In Figure 1-5,letter "C" Represents Which Stage in the Life