Which of the following focuses on conducting international operations in ways that enable the firm to reach its international marketing goals?

Question

Quizplus · Accepted Answer

Effectiveness is the most suitable choice as the focus is on achieving the international marketing goals of the firm through conducting international operations. Efficiency and resourcefulness, although important factors for international operations, do not necessarily address the aspect of achieving marketing goals. Sustainability and global mindedness are also important, but they do not directly address the concept of conducting international operations in a way that achieves marketing goals.

Which of the Following Focuses on Conducting International Operations in Ways