Question 1

What level of planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level?

Accepted Answer

Tactical planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level. Operational planning deals with day-to-day activities and functional planning focuses on specific areas of the organization such as finance, HR, or marketing. Departmental planning is a specific form of functional planning that focuses on one specific department within the organization. Strategic planning involves the overall direction and long-term goals of the organization.

Question 2

Which of the following delineates why the organization exists and guides the overall direction of a firm?

Accepted Answer

A mission statement is the statement that answers the question "why does the organization exist?" It guides the overall direction of the firm by providing a sense of purpose and identity. Strategic plans, positioning maps, segmentation statements, and creative briefs all contribute to the implementation of the mission statement, but they do not define the overall direction of the firm.

Question 3

Which of the following plays an important role in keeping all parties informed in international strategic marketing?

Accepted Answer

Organizational communication plays an important role in keeping all parties informed in international strategic marketing. It involves the exchange of information between different departments in an organization as well as communication with external parties such as suppliers, partners, and customers. Effective organizational communication ensures that everyone involved in the marketing strategy is aware of the goals, objectives, and challenges, and can work together towards a common goal. Segmentation, targeting, positioning, and promotional campaigns are all important components of international strategic marketing, but they do not involve communication between all parties involved.

Question 4

Which of the following directs every element of an international marketing program?

Accepted Answer

The strategic plan directs every element of an international marketing program by setting long-term goals and determining the overall direction and scope of the marketing efforts.

Question 5

Which of the following,when combined with opportunities for the firm,creates the springboard for international marketing programs?

Accepted Answer

Competitive advantages combined with opportunities for the firm provide the necessary foundation for successful international marketing programs. These advantages could include unique product offerings or lower production costs, allowing the firm to compete effectively in foreign markets. Market segmentation, market planning, positioning statements, and SWOT analyses are important components of international marketing, but they are not sufficient on their own to create a solid foundation for expansion into international markets.

Question 6

The key elements in the international strategic planning process include all of the following except:

Accepted Answer

While studies of customer satisfaction may be important in a company's strategic planning process, it is not a key element in the international strategic planning process. The other four elements listed are crucial in determining a company's direction and approach to entering and operating in international markets.

Question 7

Which of the following focuses on measuring progress against what was planned,taking corrective actions when they are needed,and rewarding success?

Accepted Answer

Control is the function of management that focuses on measuring progress against what was planned, taking corrective actions when they are needed, and rewarding success. It involves monitoring performance, comparing it against goals, and making adjustments as needed to ensure that objectives are met. Planning involves setting goals and outlining strategies to achieve them, while organizing involves the allocation of resources and the delegation of tasks. Strategic management involves the formulation and implementation of long-term plans for the organization, and positioning refers to the way in which a company is positioned in relation to its competitors.

Question 8

According to the text,the international marketing planning process occurs at all of the following levels except:

Accepted Answer

The international marketing planning process occurs at strategic, tactical, operational, and departmental levels, but not at concentric levels.

Question 9

Which of the following means doing the right things?

Accepted Answer

Effectiveness means achieving goals and objectives by doing the right things. Therefore, it is the best choice that fits the given statement.

Question 10

The strategic plan dictates all of the following except:

Accepted Answer

The strategic plan is focused on long-term goals and how to achieve them. Economic conditions are external factors that are often unpredictable and cannot be controlled by the company, so they are not included in the strategic plan. The other options are all key components of a strategic plan as they involve decisions that can be managed and influenced by the company.

Question 11

Which of the following focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals?

Accepted Answer

Strategic planning is the process of establishing an organization's direction and allocating resources towards achieving its goals. It helps a firm to identify its core competencies, competitive advantages and aligns them with the changing market environment. Marketing planning focuses on the marketing function while creative briefing and promotions campaigning are tactical activities that support marketing efforts. Positioning is a strategic tool but does not encompass the overall direction of the firm.

Question 12

Which outlines the overall direction for an organization?

Accepted Answer

The answer of Which outlines the overall direction for an...

Question 13

What level of managers develops strategic plans for the international company?

Accepted Answer

Strategic planning is the responsibility of top-level managers who are in charge of the overall operations of the organization. They are responsible for developing and implementing strategies that help the company achieve its goals and objectives. International companies operate in multiple countries, and top-level managers are responsible for developing cross-border strategies that take into account cultural, legal, economic, and political differences. Middle managers are responsible for implementing the strategic plans developed by top managers. Functional managers are responsible for managing specific functions within the organization, such as finance, marketing, or operations. Operational managers are responsible for managing day-to-day operations of the organization. Departmental managers are responsible for managing a specific department within the organization.

Question 14

Which process involves managers developing the goals,strategies,and activities that will best position the firm for success in the international marketplace?

Accepted Answer

The answer of Which process involves managers developing the goals,strategies,and...

Question 15

Which of the following dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs?

Accepted Answer

Operational planning dictates the day-to-day entry-level activities that are crucial parts of successful international marketing programs.

Question 16

Which of the following means doing things right?

Accepted Answer

Efficiency refers to how well something is done with the least waste of time and effort, which aligns with the concept of doing things right.

Question 17

Which of the following focuses on conducting international operations in ways that enable the firm to reach its international marketing goals?

Accepted Answer

Effectiveness is the most suitable choice as the focus is on achieving the international marketing goals of the firm through conducting international operations. Efficiency and resourcefulness, although important factors for international operations, do not necessarily address the aspect of achieving marketing goals. Sustainability and global mindedness are also important, but they do not directly address the concept of conducting international operations in a way that achieves marketing goals.

Question 18

Which of the following means conducting international marketing activities without wasting time and resources?

Accepted Answer

Efficiency refers to the ability to conduct activities in a timely and effective manner without wasting resources. This is particularly important in international marketing, where resources such as time and money are often limited. Being efficient means that a company can make the most of its resources while still achieving its goals in the global market.

Question 19

Which of the following is the process through which management designs the structure of the organization,assigns responsibilities,and ensures effective communication flows throughout the company?

Accepted Answer

Organizing is the process through which management designs the structure of the organization, assigns responsibilities, and ensures effective communication flows throughout the company. Planning involves setting goals and determining the actions needed to achieve those goals, while control involves monitoring performance and making necessary adjustments. Strategic management involves the overall planning and direction of the organization, and positioning involves creating a unique image and reputation for the company in the minds of consumers.

Question 20

Which is not an identifiable part of a business?

Accepted Answer

Customers are not a part of a business, they are external stakeholders who interact with the business in order to obtain goods or services. The other options listed are all identifiable parts of a business, with managerial units referring to the various departments within a business, strategic business units referring to separate business entities within a larger corporation, profit centers referring to departments or products that generate profit, and revenue centers referring to departments or products that generate revenue.

Quiz 16: International Sales Promotions and Public Relations