Question 1

The Coca-Cola Company is a:

Accepted Answer

B

Question 2

Which of the following identifies the country within which a firm has ongoing international marketing efforts:

Accepted Answer

The country where a firm has ongoing international marketing efforts is known as the host country. Therefore, the correct choice is B. The other options do not appropriately describe the location of a firm's international marketing efforts.

Question 3

A CEO who thinks that her country does things best will likely choose which type of company orientation toward international marketing?

Accepted Answer

An ethnocentric orientation towards international marketing is characterized by a home country mentality in which the CEO believes that her country's beliefs, attitudes and values are superior to others. This can lead to a domestic-focused approach in which products and marketing strategies are developed for the home market and then exported to other countries with little or no adaptation.

Question 4

Which of the following company orientations toward international marketing is likely to produce the most diversity in terms of employees?

Accepted Answer

The answer of Which of the following company orientations toward...

Question 5

When management determines that employees from the home country are best able to drive international marketing activities,they follow which approach?

Accepted Answer

Ethnocentric approach to staffing is where the parent company management believes that employees from the home country are better suited to handle various functions including marketing in host country markets. This approach is often used initially when a company expands internationally and it is still adapting to the foreign culture and business practices.

Question 6

Businesses that operate in two or more different countries from inception are:

Accepted Answer

Born-global firms are businesses that operate in multiple countries from their inception, focusing on international markets rather than just their domestic market.

Question 7

A firm's marketing mix consists of all of the following except:

Accepted Answer

A firm's marketing mix consists of the 4 P's - product, place, price, and promotion. Process is not a part of the marketing mix, but it is an important aspect of a firm's operations and can impact the customer experience.

Question 8

The process of discovering consumer needs and wants,creating the goods and services to meet those needs,then pricing,promoting and delivering those goods and services is the definition of:

Accepted Answer

This is the definition of marketing, which focuses on identifying and fulfilling consumer needs and wants through the creation, promotion and delivery of goods and services. Management involves overseeing the operations of an organization, while international business and economics specifically deal with cross-border aspects of commerce. Consumer behavior focuses on understanding how consumers make decisions related to purchasing and using products.

Question 9

When a firm employs locals in the host country to conduct operations,which company orientation are they following?

Accepted Answer

Polycentric orientation is when a company adapts its operations to the local environment, which includes hiring and promoting locals in the host country. This approach recognizes that cultures and business practices differ from country to country, and it allows the company to be more responsive to local needs and preferences. The other orientations may not prioritize hiring local employees, such as ethnocentric (where the company favors its home country's employees) or geocentric (where the company hires employees based on merit regardless of their nationality or origin).

Question 10

Organizations that conduct business activities in at least one other country that differs from the home country are:

Accepted Answer

Multinational corporations are organizations that conduct business activities in at least one other country that differs from the home country. Born-global corporations refer to companies that start operating globally from inception. Nationalized corporations are owned and controlled by the government of a particular country. Domestic corporations operate only in their home country. Rational corporations is not a term used in the context of international business.

Question 11

Which of the following is not an orientation that describes international marketing approaches?

Accepted Answer

Globalcentric is not an orientation that describes international marketing approaches. The other options- ethnocentric, polycentric, regiocentric, and geocentric- are all widely recognized international marketing orientations.

Question 12

The AMA definition of marketing expands the overall concept of marketing to include:

Accepted Answer

The AMA definition of marketing states that marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This definition includes any exchange of value, regardless of whether it is a monetary exchange or not. Therefore, option A is the best choice. Options B, C, D, and E are not part of the AMA definition of marketing.

Question 13

The utilization and adaptation of the best marketing practices for the purposes of conducting commerce in other countries is:

Accepted Answer

International marketing refers to the process of adapting marketing strategies to fit the unique cultural, linguistic, and other environmental factors of different countries in order to promote and sell products or services to customers around the world. It involves analyzing the needs and preferences of target markets in different countries, developing strategies to reach them effectively, and adapting content and messaging to fit local customs and culture.

Question 14

International marketing does not include conducting commerce with:

Accepted Answer

International marketing specifically denotes conducting commerce outside of the home country, meaning that customers in the home country are not typically categorized as part of international marketing efforts. Therefore, the answer is choice E.

Question 15

Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?

Accepted Answer

Geocentric orientation is the most quick to respond to new international marketing circumstances as it views the world as a single marketplace and adapts global marketing strategies to local needs and preferences. It combines the best aspects of both ethnocentric and polycentric orientations, making it flexible and adaptable to changing circumstances.

Question 16

Which of the following identifies the country that houses a company's headquarters the ________ country:

Accepted Answer

The term "home country" is commonly used to refer to the country where a company's headquarters is based. This is also known as the "country of origin" or "home market".

Question 17

Which of the following is a major disadvantage of an ethnographic orientation applied to international marketing?

Accepted Answer

One major disadvantage of an ethnographic orientation applied to international marketing is that the firm may not fully adapt to the new culture. This can lead to misunderstandings, miscommunications, and ultimately a failure to effectively penetrate the market.

Question 18

Which company orientation focuses on selecting the best employees available,regardless of the country in which they are located?

Accepted Answer

Geocentric orientation focuses on selecting the best employees available regardless of their nationality, ethnicity or country of origin. This approach values talent over location, and seeks to create a diverse and high-performing workforce by leveraging the skills and expertise of individuals from different parts of the world. The geocentric orientation is often used by multinational corporations that operate in multiple countries and value a global mindset among their employees.

Question 19

An exchange does not occur when:

Accepted Answer

An exchange involves a transaction between two parties. Transferring money between accounts is not an exchange as it involves only one party.

Question 20

Which of the following factors does not influence the type of company orientation exhibited by a company that is engaged in international marketing?

Accepted Answer

The gender of the company's CEO is not a relevant factor in determining the type of company orientation exhibited in international marketing. The other factors listed, such as the firm's age, number of host countries, products and services to be marketed, and managerial preference, can all influence the company's approach to international marketing.

Quiz 1: Introduction to International Marketing