Which of the following focuses on the overall direction of the firm,the development of goals,and the allocation of resources in the pursuit of those goals?

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Strategic planning is the process of establishing an organization's direction and allocating resources towards achieving its goals. It helps a firm to identify its core competencies, competitive advantages and aligns them with the changing market environment. Marketing planning focuses on the marketing function while creative briefing and promotions campaigning are tactical activities that support marketing efforts. Positioning is a strategic tool but does not encompass the overall direction of the firm.

Which of the Following Focuses on the Overall Direction of the Firm,the