Swedish giant,Ericsson,supports and sponsors the Swedish Paralympic Team as part of which type of campaign?

Name: Swedish giant,Ericsson,supports and sponsors the Swedish Paralympic Team as part of which type of campaign?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Ericsson's support and sponsorship of the Swedish Paralympic Team is an example of cause-related marketing, as they are aligning their brand with a social cause (supporting athletes with disabilities) in order to enhance their brand reputation and create consumer loyalty.

Swedish Giant,Ericsson,supports and Sponsors the Swedish Paralympic Team as Part