Reaching international consumers who do not have access to traditional media continues to be a problem for international marketers.

Question

Quizplus · Accepted Answer

This statement is true. While traditional media can be effective in reaching a large audience, not all consumers around the world have access to it, making it difficult for international marketers to reach them through these channels. Marketers must find alternative ways to reach these consumers through digital and other more targeted marketing strategies.

Reaching International Consumers Who Do Not Have Access to Traditional