Typically it is not important to set objectives for trade promotions,but rather to respond to competitive offers.

Name: Typically it is not important to set objectives for trade promotions,but rather to respond to competitive offers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While it may be necessary to respond to competitive offers, setting clear objectives for trade promotions can help ensure that promotions are aligned with overall marketing and sales goals and can help measure the effectiveness of promotions.

Typically It Is Not Important to Set Objectives for Trade