Which of the following is an international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market?

Question

Quizplus · Accepted Answer

Intensive distribution is the international marketing strategy in which products are distributed through as many wholesalers and retailers as possible in a particular market. This strategy is usually employed for fast-moving consumer goods and low-cost products where the emphasis is on making the product easily accessible to the end consumer. The other options, such as exclusive distribution, selective distribution, and dual distribution, involve limiting the number of distributors, which may not be suitable for products that need wide distribution. Extensive distribution is not a recognized marketing term.

Which of the Following Is an International Marketing Strategy in Which