When a company utilizes one or more intermediaries in a marketing channel,it is using which of the following?

Question

Quizplus · Accepted Answer

Indirect marketing channels involve the use of intermediaries such as wholesalers, retailers or agents to get the products or services to the end users. This is in contrast to direct marketing channels where there are no intermediaries involved. International marketing systems, intermediary marketing channels and market-based channels are not valid marketing channel classifications.

When a Company Utilizes One or More Intermediaries in a Marketing