Which of the following means that a producer concentrates on providing intermediaries with incentives that will lead them to cooperate in marketing a product?

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A push strategy is a marketing strategy in which a producer concentrates on providing intermediaries with incentives such as trade promotions, personal selling, and bonuses, that will lead them to cooperate in marketing a product. In contrast, a pull strategy is a marketing strategy in which a producer concentrates on creating demand among the consumers to motivate intermediaries to carry the product. The other options (B, C, D, E) do not accurately describe the strategy of providing incentives to intermediaries.

Which of the Following Means That a Producer Concentrates on Providing