Which of the following strategies can overcome intermediary resistance to foreign products?

Question

Quizplus · Accepted Answer

The push strategy is focused on pushing the product to the intermediaries (distributors, wholesalers, retailers) by providing them with incentives such as discounts, bonuses, and promotions. This can overcome their resistance to foreign products as they are more likely to promote products that offer them benefits. The pull strategy is focused on pulling customers to buy the product through advertising and promotion, which may not necessarily overcome intermediary resistance. The other options (C, D, E) are not relevant strategies in this context.

Which of the Following Strategies Can Overcome Intermediary Resistance to Foreign