Which of the following reflects a desire of channel members to continue channel relationships?

Question

Quizplus · Accepted Answer

Marketing channel commitment reflects a desire of channel members to continue channel relationships. It involves a willingness to devote resources and to make short-term sacrifices to ensure the long-term profitability of the channel. Marketing channel trust, agreement, reliance, and coercion may also be important factors in maintaining channel relationships, but do not specifically relate to a desire to continue the relationship.

Which of the Following Reflects a Desire of Channel Members