International marketers usually select push or pull strategies,but they rarely use both.

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International marketers often use a combination of push and pull strategies, depending on the target market and product. Push strategies involve pushing the product towards the target market through advertising, personal selling, and other promotional activities. Pull strategies, on the other hand, involve creating demand for the product among consumers through advertising and other promotional activities. By using both push and pull strategies, international marketers can reach a wider audience and maximize their reach and impact.

International Marketers Usually Select Push or Pull Strategies,but They Rarely