A push strategy means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions.

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A push strategy involves focusing on promoting and incentivizing retailers or distributors to carry a product in order to indirectly reach consumers. It is often used for products with high distribution and availability, such as snacks or soft drinks. A pull strategy, on the other hand, involves generating consumer demand through advertising and promotional activities in order to directly drive sales. It is often used for specialty or high-end products, such as luxury goods or electronics.

A Push Strategy Means That a Producer Concentrates on Stimulating