When a company uses on a single channel member for distributing its product,it is using selective distribution.

Question

Quizplus · Accepted Answer

Selective distribution refers to when a company uses only a limited number of channel members to distribute its products. This is the opposite of intensive distribution, where a company tries to make its product available through as many outlets as possible. Therefore, if a company uses only a single channel member for distribution, it is not an example of selective distribution.

When a Company Uses on a Single Channel Member for Distributing