Two major types of channel conflict are horizontal and vertical conflict.

Question

Quizplus · Accepted Answer

There are indeed two major types of channel conflict in marketing: horizontal conflict (conflict between firms at the same level of distribution, such as two retailers competing for the same customers) and vertical conflict (conflict between firms at different levels of distribution, such as a manufacturer and a retailer disagreeing on pricing or promotion strategies).

Two Major Types of Channel Conflict Are Horizontal and Vertical