Power bases in international marketing channels include legitimate,referent,expert,reward,and cooperative.

Name: Power bases in international marketing channels include legitimate,referent,expert,reward,and cooperative.
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Question

Quizplus · Accepted Answer

The correct power bases in international marketing channels include legitimate, referent, expert, reward, and coercive, not cooperative. Coercive power, rather than cooperative, is typically listed among the bases of power in this context.

Power Bases in International Marketing Channels Include Legitimate,referent,expert,reward,and Cooperative