Which approach to standardization and adaptation suggests that marketers should do what is appropriate for each market regarding standardization and adaptation,often resulting in a combination of both strategies?

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The contingency approach suggests that marketers should adapt their strategy based on the situation or circumstances in each market, allowing for a combination of both standardization and adaptation as appropriate. This approach recognizes that there is no one-size-fits-all solution and that the best approach will depend on a range of factors, such as cultural and economic differences, competitive environment, and consumer preferences.

Which Approach to Standardization and Adaptation Suggests That Marketers Should