Changing any component of the marketing mix to better meet the needs of a local market is adaptation.

Name: Changing any component of the marketing mix to better meet the needs of a local market is adaptation.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Adapting the marketing mix to better fit the needs and preferences of a local market is known as adaptation. This may involve changing elements of the product, pricing, promotion, or distribution strategy in order to better appeal to the target audience in a specific geographic location.

Changing Any Component of the Marketing Mix to Better Meet