International marketers may choose to standardize their products,their marketing communications,or both.

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International marketers may standardize their products, marketing communications, or both in order to achieve economies of scale, cost savings, and consistency in branding and messaging across different markets. This strategy is also known as global marketing or standardization approach. However, it may face challenges such as cultural differences, legal requirements, and customer preferences that need to be considered in the adaptation of the marketing mix.

International Marketers May Choose to Standardize Their Products,their Marketing Communications,or