According to Product Cycle Theory,the second set of countries that are targeted for a new product are developing nations.

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According to the Product Cycle Theory, the second set of countries targeted for a new product are typically other developed nations, not developing nations. Initially, new products are launched in the home country (usually a developed nation), and as the product matures and competition increases, firms seek to expand into other developed countries with similar market conditions before moving to developing nations.

According to Product Cycle Theory,the Second Set of Countries That