Britain's Virgin Group has successfully used a brand extension strategy for years by adding the primary name to additional products.

Name: Britain's Virgin Group has successfully used a brand extension strategy for years by adding the primary name to additional products.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Virgin Group has successfully used brand extension strategy by adding its primary name to additional products such as Virgin Media, Virgin Atlantic, Virgin Trains, etc.

Britain's Virgin Group Has Successfully Used a Brand Extension Strategy